The Three Fashion Designers to Know This Fall

20For the first time in his nearly 20-year career, Italian designer Lorenzo Serafini’s name became known to the world at large. Last February he unveiled his first women’s collection for Alberta Ferretti’s Philosophy label, now re-christened Philosophy di Lorenzo Serafini. “I’ve been shy all my life,” said Mr. Serafini. “To have my name on a label was a very strong statement, but I had to push myself.”

While the spotlight can be a scary place, the designer needn’t have worried. His ultrafeminine, ruffled blouses, lace dresses and sweet-but-smart ’70s-inspired prints have already been embraced with open arms by fashionable women.

Mr. Serafini, 42, described himself as an “incurable romantic.” A perennial reference is Brooke Shields in the 1981 teen romance “Endless Love,” in which the fresh-faced, young actress wore Victorian-style dresses and floral crowns. “It’s a bit cheesy,” admitted Mr. Serafini, “but back then it was ‘Wow!’”

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Dress Up Lives as a Fashion Designer

19What i a Fashion Designer?

Designing clothing to bring to market is a more complicated process than some realize and it is not the sole responsibility of the fashion designer to see the process through from start to finish. Fashion designers apply design and art principals to clothing and apparel or accessories in ways that are supposed to make the clothing be both functional and aesthetically beautiful. They usually start by researching consumer tastes and trends in the fashion market and then come up with an initial concept for the design. They then either sketch that concept or they use a mannequin and place the fabric over the mannequin to get an initial sense of what the design will look like and whether it will work well as a finished product.

Fashion designers usually don’t work alone because the process of designing a concept, physically putting the pattern on the article of clothing, and then putting together a finished product and bringing it together is too much responsibility for one person. This is why fashion designers usually work in teams with professional pattern-makers, professional sample-makers, and merchandisers to ensure that the design will look good as clothing but that it will also sell well once it makes it to market. Most assume that fashion designers have any easy job and that fashion design education is all about learning design techniques and studying consumer behavior, but the industry is much more complicated than that and to be a successful fashion designer, you will need a well-rounded education and knowledge of things like science, art history, math, and even business management if you are an independent fashion designer who doesn’t work for a mass apparel company.

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Becoming a Fashion Designer

18Andrew Groves is the course director of the BA Fashion Design degree at the University of Westminster. Andrew’s own background in fashion is extensive and has included being head assistant to Alexander McQueen

Think about what types of designers are in demand: There are many areas where there is a need for other kinds of designers. There are so many womenswear designers leaving colleges in the UK yet not as many menswear, sportswear or accessories designers. Also, there is always a demand for really great pattern cutters that also understand the design process.

Knocking on doors can lead to fantastic opportunities: Designers very busy and inundated with people approaching them, but they are far more impressed by people that make the effort. I have had students travel to New York or Milan to personally hand in a self-directed design project and CV to the designer or company that they want to work for. As expensive as that might initially be, it has meant our students have worked for Dior, Chanel, Marc Jacobs and American Vogue. It also means they get to meet the person behind the work, which is vital.

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How Hard is it to be a Sustainable Fashion Designer?

17“Sustainability” is the most boring word in fashion. Nobody wants to talk about it. Articles written about it aren’t clicked on. When brought up in conversation, sustainability is met with a sustained eye roll. Even big labels that are making moves towards being green aren’t shouting about their efforts. For example, Gucci has recently swapped out PVC – an environmental punisher – for slightly more eco-friendly polyurethane in designs for its popular Dionysus shoulder bags. Rather than bore luxury clientele with the dreaded ‘S’ word, Gucci describes it as a “material with low environmental impact” on its website.

Not to drag the dictionary into this, but we need to begin with knowing what sustainability even means. “Able to be maintained at a certain rate or level,” is what comes up in a quick search. By that definition, every business that doesn’t go under is sustainable. Everything can be maintained “at a certain rate or level”, bar conversation on a Tinder date. The word sustainability is too much of a catch-all. Taking it one step further, the dictionary says: “conserving an ecological balance by avoiding depletion of natural resources.” That’s at least a fraction more concrete. However, that makes “sustainable fashion” the biggest oxymoron. It’s an industry based on rampant consumerism, second only to oil as the world’s biggest polluter, way higher than the aviation industry. So when trying to make your mark, how hard is it, really, to be a sustainable fashion designer?

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Unique Fashion Designs – A gift to fashion industry

5India is a melting pot of fashion designs and the fashion industry is always brimming with new trends each day. New designs keep evolving throughout, owing to its rich cultural traditions and ethnic roots. India is a place of antique garment designs, nonetheless a rapidly emerging fashion industry. The vivid cultural history of India gave rise to exquisite weaves with intrinsic patterns and extensive embellishments in dresses. Old is always gold and hence all these ancient ethnic design patterns are revived in the modern day clothing. Ethnic designs have always played an important and contributing factor to the overall growth of the Indian fashion industry.

Another factor to the growing fashion trends is from the rise of Bollywood fashion. Numerous designs are inspired from our favorite Bollywood divas. From Madhubala’s anarkali in Mughal-e-Azam, Madhuri Dixit’s costumes in Hum Apke Hain Kaun, to the current divas like Priyanka Chopra and DeepikaPadukone and various others have set a big stage of budding fashion trends. A lot of dresses are inspired from the prevalent style of Bollywood and it has always influenced a lot of new designs in the fashion industry.

Below is a small preview of the top notch ethnic fashion designs that are popular off late and have become fashion trendsetters

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